Ethnic Newspapers Struggle, Stay Alive

BY JOSÉ MANUEL SIMIÁN

From today’s NPR Weekend Edition: Linda Werthheimer interviews Juana Ponce de León, executive director of the New York Community Media Alliance, an organization for New York’s ethnic media outlets.  Ponce de León explains how ethnic newspapers “manage to pull the rabbit out of the hat” — doing much with scarce resources— and have kept their readership in these hard times by focusing on the specific interests of their communities.

Listen to the clip here.